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OFF/
SCRIPT
Wear your
own way.
INDEPENDENT STYLE / DIGITAL CONCEPT
THE SCOPE
Commerce concept
Art direction
Website design
Responsive experience
A digital storefrontwith a point of view.
Offscript is a studio exploration for an independent fashion storefront. The concept gives photography and personal style the lead, while keeping browsing and buying clear.
SPECULATIVE STUDIO CONCEPT / NO CLIENT OR LAUNCH RESULTS CLAIMED
THE CREATIVE DIRECTION
Give the clothesand the people space.
African fashion already has a voice. This direction gives it a digital stage: confident photography, expressive type and a browsing experience that stays out of the way.
OFF/
SCRIPT
Wear your
own way.
INDEPENDENT STYLE / DIGITAL CONCEPT
FROM ATTENTION TO ACTION
Character up front.Clarity underneath.
Product photography, garment details, sizing and delivery information should help someone make a decision. The visual personality and the practical experience belong together.