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STUDIO CONCEPT / DIGITAL PRODUCT

Soro

Good plans. Great company.

soro

Find your people.

Make a plan.

soro / LAGOS

Good plans.Great company.

Friends enjoying a day at a beach in Lagos

SAT / 16:00

A day by the water

Beach, music & good company

Save your spot

Discover Saved Profile

THE SCOPE

Product concept

Event discovery

Interface design

Interaction direction

A digital invitationto get together.

Soro is a studio exploration of event discovery in Lagos. The idea is simple: make finding a good plan feel as natural as hearing about it from a friend.

SPECULATIVE STUDIO CONCEPT / NO CLIENT OR LAUNCH RESULTS CLAIMED

THE PRODUCT IDEA

Less searching.More showing up.

01

Start with the moment

Lead with the experience: the people, the place and the feeling. Give dates and practical details an equally clear home.

02

Make the next step obvious

Keep event discovery, event details and the ticket action connected. A useful product should never make someone wonder where to go next.

03

Design for real conditions

Prioritise legible type, generous touch targets and lightweight imagery. The mobile experience gets the same care as the big-screen presentation.

DISCOVERY / THE FIRST SCREEN

soro

Find your people.

Make a plan.

soro / LAGOS

Good plans.Great company.

Friends enjoying a day at a beach in Lagos

SAT / 16:00

A day by the water

Beach, music & good company

Save your spot

Discover Saved Profile

An exploration of event-first discovery, warm photography and a clear ticket action.

ANOTHER WORLD TO EXPLORE

Offscript

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LAGOS, NIGERIA / WORKING WORLDWIDE